The Owner’s Table of Luxury Travel

Connecting global suppliers with world-class luxury travel leaders.

 

A Focus On Connecting, Collaborating And Curating

Luxury Travel Advisor’s ULTRA Summit is an exclusive, invitation-only event focused on the luxury travel market, that brings together world-class travel agency owners, managers, and those hard-to-reach independent contractors for one-to-one meetings with the most opulent, ultra-luxury suppliers in the world to cultivate collaboration, share insights and help move the luxury market forward.

ULTRA is not just a booking conference. It's a high-touch, strategy-led environment designed for owners and senior leaders who shape the luxury travel landscape. Intimate, curated, and genuinely peer-level, ULTRA goes beyond the traditional ideas of luxury and focuses on the business of luxury, elevating conversations beyond transactions and beyond the boundaries of any single consortium.

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Tailored Connections

ULTRA recruits only the most exclusive luxury travel advisors. The intimacy of the event is driven by limiting the number in attendance and selectively inviting leading luxury market participants, both in the agency and supplier communities.

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High-Touch Networking

Business focused, one-to-one appointments by day and casual networking functions by night result in lasting connections. With curated receptions and dedicate networking blocks, participants gain direct access to every corner of the luxury and group travel ecosystem.

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Leisure + MICE

Co-located with the GMITE at the luxurious AVA Resort Cancun, ULTRA bridges the luxury leisure and MICE market. Luxury travel advisors and high-end meeting and incentive planners are united under one roof for unprecedent cross-sector collaboration.

Bridging the Luxury Leisure and the Meetings & Incentive Market

ULTRA is co-located with GMITE, the global exchange for luxury meetings & incentives.

Shifts in traveler preferences and the rise of 'bleisure' travel (business and leisure combined) are driving a growing convergence between MICE (Meetings, Incentives, Conferences, and Exhibitions) and luxury travel. 

By consolidating these two dynamic segments into one, luxury-focused event with ULTRA and GMITE, we are fostering collaboration, creating efficiencies, and offering our audience a competitive advantage in this rapidly changing landscape.

GMITE ULTRA co-location
GMITE ULTRA co-location
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Networking, Reimagined in a World-Class Destination

This is where leisure travel intersects with MICE, bringing business out of the office and into the luxury resort experience of AVA Cancun. The venue that inspires a high-net-worth family holiday is now equally suited to a C-suite retreat.

ULTRA combines a forum of high-touch, one-to-one meetings with great networking activities, focusing on the business of luxury rather than just the transaction of travel and extending beyond the boundaries of any single consortium. Networking takes place both within the resort and at carefully selected offsite locations, intentionally designed to inspire meaningful connection and immerse attendees in a sought-after, luxury travel destination first-hand.

Oceanfront Promise™
Oceanfront Promise™
AVA Resort Cancun offers breathtaking oceanfront views from every room. The resort’s design is architecturally stunning, mirroring the rhythms of the ocean.
Dynamic experiences
Dynamic experiences
Expect ever-changing entertainment and daily experiences - no two days will feel the same. Enjoy guest chefs, pop up dining, mixology classes, and new surprises across the Boulevards.
Nightlife
Nightlife
Evenings at AVA feel lively and fun. Enjoy DEZ nightclub, The Cocktail Bar, Digit, restaurants and lounges that active into the evening.
Cultural Offerings
Cultural Offerings
AVA highlights culture throughout the resort with contemporary and local artwork displayed across public areas, hallways, and open air spaces.
AVA Bay
AVA Bay
AVA Bay is one of the resort’s most inviting spaces, offering a bright, saltwater playground created with Crystal Lagoons® technology. Guests can float, swim, or simply take in the oceanfront views.
Sustainability and the Private Reserve
Sustainability and the Private Reserve
AVA sits within a private reserve south of Cancun’s Hotel Zone, and sustainability plays an important role in how the resort operates each day.

Discover the ULTRA Summit Experience

Don’t just take our word for it — hear directly from the people who matter most! Our attendees share firsthand why GMITE stands out as the must-attend 1:1 event in luxury travel.

Learn more